Although Volcom are considered a surf label, they are more of a urban streetwear clothing brand.  They use many of the same street art processes that street artists use.  This is why you often find that Volcom t-shirts have graffiti designs that look like they have been sprayed straight on to the clothing with a can of paint.

Their range of snowboard clothing is very popular among both snowboarders and urban streetwear lovers.  This is not surprising as the idea of the brand came to life when the 2 founders were on a snowboarding holiday.  They produce a variety of snowboarding clothing as well as accessories like goggles and ski lift pass holders.