Streetwear fashion brands have a strong sense of style whilst also being tough wearing. Many of these streetwear brands have come out of extreme sports scenes. BMX riders often damage and rip their clothes whilst trying to perform jumps so many want strong clothes. Most BMX riders want clothing that is both stylish and strong.

Addict and WeSC clothing are tow of the finest producers of innovative, strong clothing. Addict produce clothing that is usually camouflaged and strong yet unique and stylish. Swedish brand WeSC motto is a commitment to making clothing that stands out from the crowd whilst still being fashionable as well as durable.

Street wear labels usually produce clothing with useful innovations designed for street life. A lot brands use different materials and designs in their clothing. SupremeBeing a UK based label make clothing that features creative design ideas. Some Supreme Being designs are created to make life easier while others are just cool. The Paul Frank Industries clothing company create interesting designs using different types of materials. Paul Frank Industries have carried on producing innovative designs to this day.

Obey Clothing are another brand that have been influenced by the street art lifestyle.  Created by Street art legend Shepard Fairey, Obey Clothing create unique styles emblazed with graffiti images that not only look good but also make a statement.  More recently Obey launched a t-shirt featuring Obama supporting him in his goal to becoming the USA’s first black president.

The Supreme Being brand comes from Cambridge in the United Kingdom and was established in 1999.  Supreme Being began making t-shirts using an old t-shirt press and made each one by hand.  This first range of Supreme Being t-shirts were known as the homerange and many of these original designs are still sold today.  They have since expanded their operations and produce a new range of clothing every six months but still make individual designs, by hand for their Unify-shop.com. 

The Supreme Being ethos is “Created First Among Equals”.  The meaning behind this is best described by Supreme Being themselves as just by wearing a t-shirt with the Supreme Being brand across your chest doesn’t mean you are any better or worse than anyone else.  The SupremeBeing team are inspired by arts, music and skateboarding and this can be seen in their stylish but practicle designs and styles.

Supreme Being are one of my favourite British brands and here is a new look from the Supreme Being Spring 08 Collection.

Get ready for those long summer days spent on the beach (unless you are in England, in which case take a jacket) with this Paul Frank bikini.  This bikini is in typical Paul Frank style, plenty of colour and interesting patterns.  A must for the summer.

More to follow soon…….

A large number of streetwear companies have now diversified to produce a whole range of products. WESC are now one of the top suppliers of audio products due to their range of WESC headphones.  Designers like Fly53, MbyM and Supremebeing have mainly focused on adding those finer details to their clothes.  Other streetwear brands like Paul Frank have chosen to produce unique accessories using their characters with a range of products and toys.