The lingerie collection is due to be launched on September 23rd and the advertising campaign is already causing a stir. Wonderbra and controversy have previously gone hand in hand since their famous Hello Boys ads. The new Dita collection will be accompanied by a movie called “Science of Sexy” featuring Dita herself. There are already previews and sneak peaks of the film available all over the Internet and it has already created a buzz in the media.

The European marketing director from Wonderbra, Debbie Rix, has been quoted as saying “Dita oozes glamour and understands how to make women feel sexy – she was a natural fit
for the Wonderbra brand. We’re thrilled to partner with Dita; the collection truly
does capture her essence and that of our brand”. Dita, who is known for her corsets and stockings, has said the following “’I am very proud of the lingerie that I’ve created for Wonderbra, because it has all the beautiful detail of sexy, sensual and glamorous lingerie, but the fit is perfect to wear under your everyday clothes.”

The term burlesque means in an upside down style and what an appropriate name as lots of the performances were meant to turn peoples heads. The artists were given the freedom to push social boundaries and develop different styles so the term is quite fitting.

Burlesque came from 19th century music hall shows. Initially it was originally used to make fun of the well off and provide social commentary. A lot of this humor was considered lowbrow and vulgar to many which eventually led to the inclusion of strip teases and circus acts such as contortionists.

Lots of now infamous comedians and actors were inspired or planted their roots in the scene. Everyone including Jackie Gleason, Bob Hope and Abbot and Costello have their roots in burlesque and even Charlie Chaplin was a fan.

Fast forward to the nineteen nineties and burlesque and burlesque clothing like corsets, hosiery and stockings and suspenders had become popular once more. Neo burlesque performances began emerging on the east and west coasts of the USA with acts like Dita Von Teese becoming notorious for their take on their genre. A lot of performers focused on the burlesque hosiery, wearing either a corset or waist cincher along with seamed stockings and suspenders. Recently performers like the Pussy Cat Dolls wore similar clothing and performed songs in a provocative manner but didn?t have the same sort of attitude of the genre.