Volcom Clothing
Volcom Clothing is an urban streetwear brand that produce snow, skate and surf wear. Volcom Clothing started way back in 1991 when two good friends, Richard Woolcott and Tucker Hall, went on a snowboarding holiday. They discussed the idea of starting a sports business that would sell snowboarding, surf and skate wear. The Volcom Clothing has now expanded to include the Volcom Snow clothing and accessories range.
Although Volcom are considered a surf label, they are more of a urban streetwear clothing brand. They use many of the same street art processes that street artists use. This is why you often find that Volcom t-shirts have graffiti designs that look like they have been sprayed straight on to the clothing with a can of paint.
Their range of snowboard clothing is very popular among both snowboarders and urban streetwear lovers. This is not surprising as the idea of the brand came to life when the 2 founders were on a snowboarding holiday. They produce a variety of snowboarding clothing as well as accessories like goggles and ski lift pass holders.
